Aims of promotional acts
Through project “Promotion of Internal Areas of Campania Region Culture and Local Traditions”, AMAV-FIAVET Campania – Basilicata has intention to promote tourist products able to present Campania’s territories “as a integrated tourist system among seacoasts and internal areas”.
These promotional acts, coherently with guide lines of Campania Region, point to Russian market and Eastern Europe principally.
Particularly, in setting offered packages, incoming operators have privileged as partners hospitality structures of Faita Campania (Federazione delle Associazioni Italiane dei complessi Turistici all'aria Aperta – Federation of Outdoor Tourist Complexes’ Italian Associations), such as holiday village, camp and mixed structures (holiday village/camp), which have a quality prize for offered service.
Moreover, the promotional act has given the chance of birthing of tools (web site, catalogues, permanent stand for promotion of tourist packages) which had made possible repeatability of that initiative during time both to consolidate of Campania firm in nowadays involved markets and to launch in new international markets.
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